Upcycling Workshop
Adidas
An exclusive upcycling workshop for adidas during the European Cup Summer 2024 – highlighting responsibility by transforming adidas materials into new creations.
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Project details
DESIGN PROCESS
When we host an upcycling workshop, we come fully prepared with tools and sewing equipment. For adidas, we sourced vintage tracksuits and footballs and prepared cut-out patterns and product templates for guests to work with. Whenever possible, we use the brand’s own materials as the foundation for upcycling.
MATERIAL AND PRODUCTIOn
We set up a workshop station at the adidas hub during the European Cup. Open to all guests, the workshops offered a hands-on experience to create jewelry and accessories – all branded with adidas and designed as an immersive brand moment.
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