Festival
Nachtdigital Custom & Upcycled Merchandise
For their 25th anniversary, we teamed up with Nachtdigital to create custom merch styles and give old merch a new life. From unsold sweaters and t-shirts – we created five strictly limited pieces: bucket hat, crossbody bag, shopper bag, pillow, and neck roll.
260
Project details
DESIGN PROCESS
Together with Ines from Nachtdigital, we met several times in our Berlin studio to shape the ideas and fits for their new merchandise collection. To celebrate their 25-year anniversary, we created two product lines: one upcycled from unsold pieces collected over the years, and another made from deadstock fabrics to form the new collection.
MATERIAL AND PRODUCTIOn
For the main collection, we dyed deadstock fabrics in the event’s colorways. For the upcycling line, we repurposed unsold hoodies and T-shirts from past Nachtdigital collections – some over five years old. Old sweaters became crossbody bags, while T-shirts were transformed into pillows.
.png)